Matt — you said you weren't happy with the site and that messages were going somewhere you couldn't get to. I ran the real diagnostic tools on it before writing any of this, so none of it is an opinion about how it looks.
Under every finding there's a box telling you how to confirm it yourself, usually in about ten seconds on your own phone. Don't take my word for any of it. The last section is the short list of things I can't find out from the outside and need from you.
The brand itself is good. The dark and gold, the cross mark, the rig at sunset — that's a real West Texas identity and I wouldn't touch it. Everything below is plumbing.
The numbers
Google Lighthouse, run on your homepage. Out of 100.
| Phone | Computer | |
|---|---|---|
| Speed | 63 | 84 |
| Accessibility | 92 | 88 |
| Best practices | 100 | 100 |
| Search | 61 | 61 |
Two of those four are better than most sites I look at. The other two are costing you money today.
What's actually wrong
Free to fix · do it today
1. Your site is telling Google not to list it
Every page — home, services, about, contact, consultation, blog — carries a line of code
that reads noindex. That is a direct instruction to Google and Bing meaning
do not put this page in search results. Your sitemap comes back empty for the same
reason.
So the man whose ISN score just got him pulled off a bid, sitting in his truck at ten at night typing "safety consultant Big Spring" into his phone, cannot find you. Not ranked low. Not in the index at all.
It also means your Facebook ads aren't one channel out of several. They're the only road to your door, by accident rather than on purpose.
Google this, exactly: site:crosstrainingservices.com — that search asks
Google to list every page it has of yours. You'll get nothing back.
2. Where your messages are going
You've got two ways people reach you through the site: the chat window that opens by itself on the homepage, and the form on your contact page. Both drop into the same place — the Wix Inbox.
Wix sends the alerts for that to the email address used to create the Wix account, which isn't always the owner's. If the account was set up by somebody else, or your address was never added as a recipient, those messages pile up in a dashboard you can't open. That lines up exactly with what you told me.
I can't see from outside whose account it is — that's question one at the bottom of this page. Either way the fix ends the same: alerts land in the email you actually read, and a text hits your phone when somebody writes in. You advertise 24/7. Your phone should buzz.
Send yourself a message through your own contact form, then see whether anything reaches your email or your phone. However long that takes is how long a real customer waits.
3. 11.6 seconds to load on a phone
On a computer your homepage is ready in 2.7 seconds, which is fine. On a phone it's 11.6 seconds. Facebook traffic is almost entirely phones.
You're paying for clicks from people who are gone before the page finishes drawing. The big hero image and a pile of unused code are the cause, and that pop-up chat is part of the weight it's carrying.
Turn off wifi so you're on cell service, open your own site, and count out loud.
4. Your name is cut off everywhere
Every page title on the site reads "Cross Training Servi". That's what shows in a browser tab, in a Google result, and when somebody texts your link to a buddy. Same truncation on all seven pages — it looks like it was typed into a box with a character limit that nobody scrolled back to check.
Open your site and look at the top of the browser tab.
5. The smaller ones, same afternoon
- No page on the site has a description written for it, so Google invents its own summary of your business.
- Services, About and Consultation have no main heading in the code — search engines read that heading to understand what a page is about.
- Privacy Policy is the second item in your menu, sitting ahead of Services and Contact.
- Your contact page lives at the address
/contact-8. - The chat window opens before anybody asks it to, and what people type into it goes to the same inbox as everything else.
The menu order and the /contact-8 address are both visible from your own
homepage right now.
What I'd leave alone
- The brand. It's a strong identity and it doesn't need a designer.
- Accessibility, 92. That's how well the site works for someone using a screen reader or a keyboard. Better than most sites I audit.
- Best practices, 100. Clean, secure, nothing sloppy under the hood.
- The page doesn't jump around while it loads, which is a common and maddening fault. Yours doesn't do it.
- The verse on your About page. That's yours. It stays where it is, and I wouldn't put it in an ad.
Two things I pulled back out
My first pass through the automated screenshots turned up two more problems. I checked them on a phone before writing this, and both turned out to be the testing tool's fault, not yours. I'm telling you about them anyway so you know what kind of review this is.
- "Your testimonials are blank boxes." They're not. The phone test shows Michelle Rodriguez, Daniel Evans and Samantha Patel with their full quotes. The desktop screenshot caught them mid-animation before the text faded in.
- "There's a big empty gap under your hero." Also not true. That's your About section with the rig photo, and it renders fine. Same animation, same false alarm.
I'd rather hand you five findings that hold up than seven that don't.
What I need from you
These are the things I can't learn from the outside. The first one decides what's even possible, so it matters more than the rest put together.
What happens next
Flip the indexing switch today whether you ever hire me or not. It's free, it's one toggle in your Wix settings, and every day it stays on is a day nobody can find you.
Once I know who owns that account, I'll put real numbers on the rest of it — the fixes, the training platform you described to me where people log in, take the class, test and come out certified, and the video side. I've got all three scoped already. I'm just not going to quote you a price for work on an account we're not sure you control.